Musings Of A New Southern Man

I learned the basics of my craft while attending the School of Journalism at the University of Oregon. Yeah, I learned a lot of other things at UO, but these two professors gave me the foundation for a career. Their lessons didn't seem comfortable at the time, but I look back and appreciate their work. Sometimes you need a tough push to move forward. 1. Dean Rea.  I could write about Dean's Reporting I class and his famous "truth is a dime disappearing into the distance" speech, but every J-School grad knows that wasn't his acid test. That test was Law of the Press. I had upperclassmen tell me that you had to bring your A game to class, and even then there would be unexpected challenges. Turns out they were right. Law of the Press centered on the important legal precedents of the day regarding major factors in journalism such as impact of the First Amendment, libel, pornography, rights of privacy, etc. It took me only a couple of classes to realize I loved the

I don't live on social media. I have many other things to occupy me these days. I am writing my novel, working on getting a job (I have one prospect that I want very much), and I take care of my house as a stay-at-home caretaker. But I am on social media enough to know I prefer Twitter and Facebook more than any other websites. I like Twitter for taking part in ongoing events, and I like Facebook for the ability to contact friends, family and former co-workers. I must add one caveat here. When I talk about these websites within a business framework, my preferences are reversed. A posting on Facebook with a business goal draws about three to five times as many responses as a tweet. Anyone taking a social media campaign into account has to place a high degree of importance on that fact. My personal enjoyment of Twitter is never more apparent than when watching a sporting event. Twitter becomes a chat room for fans from both sides, and the byplay can be enjoyable. My favorite time

I have written here before about my love of Malcolm Gladwell's book David and Goliath . My coworkers at YourHub listened to me talk about the book, and I urged them to act based on things the book told us. The basic message is that we not only need to think outside the box but to build a new box. Not one of Gladwell's examples centers on journalism or media, but the lessons are easily applicable. There is a second source behind this blog entry. It is a video by advertising adviser Cindy Gallop on the need for her industry to blow itself up and be reinvented. (Here is a link:  bit.ly/ ZwIo32) I will use some of the things that I thought of while reading the book, and I will relate them within the context of YourHub. I put five of those ideas out on Twitter earlier today, so those who follow my tweets got an early glimpse. 1. Don't accept limits placed on you by the system. YourHub is designed to be a counterpoint to the various suburban publications within the greater D