Woodypaige.com takes a rest
Yes, I am up in the middle of the night to write and edit again. Nothing new there. It's just that the subject matter of my writing and editing has changed. I must explain. I served as editorial director of woodypaige.com since The Denver Post columnist and ESPN personality launched the website in the fall. Well, the title "editorial director" is a bit misleading. That implies I could actually edit copy that went onto the site. Maybe wire editor is a better title. I also said "was" because Woody decided to pull the plug on the .com venture on May 1 because we couldn't get a national advertiser to help pay the bills. But for all those months, we gave it a heckuva try. Our biggest problem: We just didn't have the right business model. We posted links to 28 to 30 sports-related stories every day. It was designed to entertain that valuable 18-to-34 age demographic, but we never entertained enough of them. That led to lower numbers than advertisers wanted...