Posts

Best of the best at University of Oregon J-School

I learned the basics of my craft while attending the School of Journalism at the University of Oregon. Yeah, I learned a lot of other things at UO, but these two professors gave me the foundation for a career. Their lessons didn't seem comfortable at the time, but I look back and appreciate their work. Sometimes you need a tough push to move forward. 1. Dean Rea.  I could write about Dean's Reporting I class and his famous "truth is a dime disappearing into the distance" speech, but every J-School grad knows that wasn't his acid test. That test was Law of the Press. I had upperclassmen tell me that you had to bring your A game to class, and even then there would be unexpected challenges. Turns out they were right. Law of the Press centered on the important legal precedents of the day regarding major factors in journalism such as impact of the First Amendment, libel, pornography, rights of privacy, etc. It took me only a couple of classes to realize I loved the...

Twitter for experience, Facebook for friends

I don't live on social media. I have many other things to occupy me these days. I am writing my novel, working on getting a job (I have one prospect that I want very much), and I take care of my house as a stay-at-home caretaker. But I am on social media enough to know I prefer Twitter and Facebook more than any other websites. I like Twitter for taking part in ongoing events, and I like Facebook for the ability to contact friends, family and former co-workers. I must add one caveat here. When I talk about these websites within a business framework, my preferences are reversed. A posting on Facebook with a business goal draws about three to five times as many responses as a tweet. Anyone taking a social media campaign into account has to place a high degree of importance on that fact. My personal enjoyment of Twitter is never more apparent than when watching a sporting event. Twitter becomes a chat room for fans from both sides, and the byplay can be enjoyable. My favorite time...

Don't Be Afraid To Shake Up Media

I have written here before about my love of Malcolm Gladwell's book David and Goliath . My coworkers at YourHub listened to me talk about the book, and I urged them to act based on things the book told us. The basic message is that we not only need to think outside the box but to build a new box. Not one of Gladwell's examples centers on journalism or media, but the lessons are easily applicable. There is a second source behind this blog entry. It is a video by advertising adviser Cindy Gallop on the need for her industry to blow itself up and be reinvented. (Here is a link:  bit.ly/ ZwIo32) I will use some of the things that I thought of while reading the book, and I will relate them within the context of YourHub. I put five of those ideas out on Twitter earlier today, so those who follow my tweets got an early glimpse. 1. Don't accept limits placed on you by the system. YourHub is designed to be a counterpoint to the various suburban publications within the greater D...

Journalism memories: The disappearing man

Lyman Jones practically appeared out of thin air at the Sebastopol Times. He just showed up one day like a journalistic wizard. He was short, slender, middle-aged, and he wore half-frame glasses that he usually perched on the end of his nose. It took a couple of minutes for me to learn this man was extremely gifted. He was educated at Yale, and he served in a middle management position at the old Dallas Herald. He could comment off the cuff on Shakespeare, current pop culture, national and international politics, the arts, etc. The friendship between Sebastopol Times owner Ernie Joyner and Lyman would seem strange to the many observers. Ernie was a radical conservative. Lyman was an Ivy League liberal who worked on the election campaign of progressive candidate Ralph Yarborough in Texas. But both men were tough-minded journalists, and they recognized the other's talents and commitment to their beliefs. Journalists who have been through the newspaper wars have a tendency to do tha...

Journalism memories: The acid-pen editor

To show just how different Ernest V. Joiner was as a newsman, I only have to detail the way in which I was hired. Ernie was flying from eastern Oregon to San Francisco to complete his purchase of the Sebastopol Times, a weekly newspaper in Sonoma County. He had a stopover at Portland International Airport, which was about 12 miles from where I lived at the time. I met him at the airport and handed him my book of clips from an internship I had while still at the University of Oregon. He looked it over while we both had our shoes shined. By the time he walked to the gate to catch his flight to SFO, he offered me a job, and I accepted. Ernie once told me that he loved nothing better than "twisting the tail of the tiger." Oh, how Ernie could twist tails. His columns often crossed the line between being exceptionally tough and downright vicious. He took on governmental entities and law enforcement organizations, but he saved his most potent attacks for Democratic politicians and...

Journalism Memories: My Pulitzer-winning mentors

Image
In Field of Dreams , Burt Lancaster has a memorable line in which he says your dreams often "brush by you like strangers in a crowd." I realize the same thing can be said about important people.  The earliest part of my career was like that, but I didn't realize it at the time. Some notable journalists brushed by me like strangers in a crowd. I was a kid too focused on learning the ropes to be aware of who was teaching me. I will talk about four of those journalists in my next blog entries. Today's topic: Dave and Cathy Mitchell. My first journalism job as a wet-behind-the-ears college graduate was as a jack-of-all-trades for the Sebastopol Times, a weekly newspaper located about 60 miles north of San Francisco in the Sonoma County apple-growing and wine region. It was a nice opening gig for an Oregon guy who viewed California as paradise. My first days at the Times were spent with Dave and Cathy, who were in the process of clearing out after turning over control...

Best cities and surprises of a European odyssey

It all started with a jet-lag day of Biblical proportions and ended with cappuccinos in Venice and a Smithwick's on draft in Dublin, but in between were great memories, surprises, occasional frustrations and introductions to fellow travelers from around the world. Here is my list of the best of the best and the most overrated of the rest from our European vacation: Best cities we visited:  1) Bellagio, Italy: Anyone who follows me on Facebook knows this already. I was effusive in my praise for this town to the point of saying that I could stay there until my dying day. The lead-up to getting here was less than ideal, but the reward was priceless. We took the train from Lucerne to Bellinzona, Switzerland,  and switched to the northern Italy commuter special. The last train was hot, crowded, and it stopped at every little town along the way. We finally reached Como, Italy, and our launching point for the joys of Lake Como. From the Como rail station there was a short cab ri...